Current:Home > ScamsAdidas finally has a plan for its stockpile of Yeezy shoes -ProfitPoint
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-18 07:35:19
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (49)
Related
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- BET Awards 2024: See the Complete List of Winners
- Pogacar takes the yellow jersey in the 2nd stage of the Tour de France. Only Vingegaard can keep up
- Fans React After Usher's Speech Gets Muted at 2024 BET Awards
- New data highlights 'achievement gap' for students in the US
- This pink blob with beady eyes is a humanoid robot with living skin
- Bardet wins hot and hilly opening Tour de France stage in Italy while Cavendish struggles
- Taylor Swift dedicates acoustic song to Stevie Nicks in Dublin: ‘She's a hero of mine’
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Gabby Thomas wins 200 at Olympic track trials; Sha'Carri Richardson fourth
Ranking
- 'We're reborn!' Gazans express joy at returning home to north
- Why Normani Canceled Her 2024 BET Awards Performance at the Last Minute
- Pogacar takes the yellow jersey in the 2nd stage of the Tour de France. Only Vingegaard can keep up
- Looking forward and back as the Civil Rights Act turns 60
- This was the average Social Security benefit in 2004, and here's what it is now
- Temporary clerk to be appointed after sudden departures from one Pennsylvania county court
- Germany’s game with Denmark resumes at Euro 2024 after thunderstorm
- How ratings for first presidential debate of 2024 compare with past debates
Recommendation
At site of suspected mass killings, Syrians recall horrors, hope for answers
Simone Biles secures third trip to the Olympics after breezing to victory at U.S. trials
Nico Ali Walsh says he turned down opportunity to fight Jake Paul
Shaboozey Shoots His Shot on an Usher Collab
Sam Taylor
Japan's Kobayashi Pharmaceutical now probing 80 deaths over possible link to benikoji red yeast supplement
Juan Estrada vs. Jesse 'Bam' Rodriguez live: Updates, card for WBC super flyweight title
Man critically injured in latest shark attack in Florida