Current:Home > ScamsBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -ProfitPoint
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-27 15:19:26
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (524)
Related
- What to watch: O Jolie night
- Hunter Woodhall wins Paralympic sprint title to join his wife as a gold medalist
- Brandon Sanderson's next Stormlight Archive book is coming. New fans should start elsewhere
- Week 2 college football predictions: Expert picks for Michigan-Texas and every Top 25 game
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Packers QB Jordan Love injured in closing seconds of loss to Eagles in Brazil
- How many points did Caitlin Clark score Friday? Lynx snap Fever's five-game win streak
- NASCAR Atlanta live updates: How to watch Sunday's Cup Series playoff race
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Dream Kardashian, 7, Makes Runway Modeling Debut at New York Fashion Week
Ranking
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- A suspect is arrested after a police-involved shooting in Santa Fe cancels a parade
- Former director of Los Alamos National Laboratory dead after car crash in New Mexico
- Run to Vineyard Vines for an Extra 30% off Their Sale—Shop Flowy Dresses, Nautical Tops & More Luxe Deals
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- In their tennis era, Taylor Swift and Travis Kelce cheer at U.S. Open final
- Once volatile, Aryna Sabalenka now the player to beat after US Open win over Jessica Pegula
- The Best Target Products To Help Disguise Scuffs, Wires & All Your Least Favorite Parts of Your Home
Recommendation
Biden administration makes final diplomatic push for stability across a turbulent Mideast
Demi Moore on 'The Substance' and that 'disgusting' Dennis Quaid shrimp scene
Nebraska rides dominating defensive performance to 28-10 win over old rival Colorado
Bama Rush, step aside! 3-year-old star of 'Toddler Rush' combines cuteness and couture
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
A 14-year-old boy is charged with killing 4 people at his Georgia high school. Here’s what we know
Mother’s warning to Georgia school about suspect raises questions about moments before shooting
Jessica Pegula and Aryna Sabalenka try to win the US Open for the first time